Getting the right content for ICTs in India

A new IFPRI discussion paper authored by Claire Glendenning (IFPRI) and Pier-Paolo Ficarelli (ILRI) examines content development and management processes occurring in six well-known ICT projects in Indian agriculture.

Though there are differences in scale and mechanisms of delivery and feedback, all of the case study projects use a network of experts in relevant fields to provide content, though the extent of localization varies. Despite the best efforts of these and many other e-agriculture initiatives in India, there is no easy way for their collective knowledge to be tapped, tracked, and put to use across the different platforms.

In fact, the authors argue, “there is a critical missing link to bridge the gaps between local or parochial access and serving public needs.”

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