The project aims to ‘Develop viable business models for forage seed production and marketing that assure economically sustainable access to high-quality forage seed to diverse clients’.
The project aims to ‘Develop viable business models for forage seed production and marketing that assure economically sustainable access to high-quality forage seed to diverse clients’. International, national and local seed entrepreneurs, dairy farmers and national and international researchers are working together to:
- Analyse forage seed sector functioning, constraints and opportunities for change.
- Identify, implement and assess business models for commercially viable forage seed production of promising and highly demanded species.
- Test forage seed promotion marketing strategies.
- Pilot seed quality assurance mechanisms.