The project aims to ‘Develop viable business models for forage seed production and marketing that assure economically sustainable access to high-quality forage seed to diverse clients’. International, national and local seed entrepreneurs, dairy farmers and national and international researchers are working together to:

1. Analyse forage seed sector functioning, constraints and opportunities for change.
2. Identify, implement and assess business models for commercially viable forage seed production of promising and highly demanded species.
3. Test forage seed promotion marketing strategies.
4. Pilot seed quality assurance mechanisms.